A content strategy studio for brands and people with something to say.
I help brands grow sustainably with intelligent content strategies built from media playbooks. I’m an expert in brand-storytelling and long-form narrative content – the kind you’d use to capture attention, cultivate a devoted audience, and make money.
My approach marries the best of marketing and media: a laser-focus on audience, unit economics, and user journeys coupled with the ability to earn attention by providing value rather than commandeering eyeballs.
Why invest in content strategy?
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The years of cheap and easy growth are over. Well-designed content strategy is the key to profitable growth.
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We’ve all been there. You’ve spent months or years producing weekly blog posts, and you look around at each other and ask Why? Why are we doing this? Who is this for? Or worse, How much have we spent on this and what do we have to show for it? It’s deceptively easy to just do content. I develop creative strategies to achieve your business goals while right-sizing your approach to your resources and priorities.
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The internet’s never been louder. It takes a differentiated point of view, quality execution, and a savvy distribution strategy to reach your audience.
You can buy as many views as you like, but at the end of the day, attention must be earned.
