You’ll want to work with me if:
Your acquisition costs are unsustainable, and you want to shift from an ad-first to a content-first growth model.
You’re embarking on high-impact editorial project like a newsletter, research report, or book, and need someone to manage it from strategy through to production and distribution.
You have a nascent content or marketing team that needs foundational positioning and strategy, or help figuring out what’s next.
You’re a media or content-based company trying to monetize and market itself without compromising on editorial integrity and ambition.
One project often becomes another. If you don’t see what you’re looking for here, get in touch and we’ll figure out a plan that fits your needs and budget.
Services
PROJECTS
Newsletter sprint
Build an audience with an email so full of insight, inspiration, news, and tips that it becomes the one they look forward to most in their inbox. I get you up, running, and growing in three months or less.
Research reports
Long-form reports with an insightful point-of-view that generate leads, build credibility, and get shared by your future customers.
Showcase your expertise, build your personal (or company) brand, and deliver editorially ambitious projects– while keeping your day job. I engage with ghostwriting clients on an ongoing basis on projects that range from article to book length.
Thought leadership & ghostwriting
STRATEGY
Content strategy & roadmap
Whether you’re launching a new media venture or just a new chapter, I’ll build you a comprehensive editorial, growth, channel, and commercialization strategy that meets your goals and budget.
Foundations: positioning, messaging & style guides
Differentiate your brand, product, and voice, while speaking directly to your audience’s motivations and needs.
User journey build out: nudges, nurtures & cases
Increase sales, shorten your sales cycle, and move prospective customers through the purchase journey. Persuade audiences with thoughtful content touch-points along the entire user-journey. Includes mapping and multi-segment journeys.