Somewhere between skyrocketing digital ad prices, changing consumer behavior, and the sheer volume of everything, the marketing and media strategies of the past 10 years stopped working. The brands that succeed now and in the future will look a lot more like media companies, with differentiated storytelling and a content-powered user journey at their core. I help them successfully make that transition– because as anyone who’s sunk their entire marketing budget into a podcast that doesn’t deliver can tell you, it’s a lot more complicated than just hitting “publish.”

I’ve spent my career at the intersection of media and marketing. First as an executive ghostwriter, then building content strategies for fast-growth technology startups. I was hired as Quartz’s first audience-side marketer in 2016 and grew to lead all brand and consumer acquisition marketing. I helped launch and grow nearly a dozen newsletters and podcasts, worked with editors to develop audience strategies for our most ambitious editorial projects, led partnerships and events, and eventually launched a paid subscription for which I ran growth marketing. I took what I learned in media and applied it to two different online education startups, where I led and built marketing teams that spanned consumer and enterprise products, and doubled revenue profitably in 18 months using a content-first strategy. Along the way, I’ve worked as a writer and researcher for ambitious editorial projects that have made me think differently about the world.

My approach spans editorial, product, brand, growth, sales, and revenue because my experience does, and so do the best strategies. I love partnering with people who have bold ideas about how human behavior is changing, and helping them to tell that story. If that’s you, say hello.